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SALES & MARKETING

We live in an age of heightened competition, hyper-connectivity and transparency, especially in the areas of sales and marketing where social media gives every customer the power to make or break reputations. Never before has it been so important for hotels to have the right sales and marketing strategies, so they can build and protect their image and drive revenue growth.

Whether you need us to help you develop an unforgettable brand supported by the appropriate collateral, or identify and formulate winning sales and marketing opportunities, Hotel Solutions Partnership has all the expertise required to build and protect your image and drive revenue growth.

We offer a comprehensive suite of hotel and resort Sales & Marketing services, including:

  • Market Studies
  • Brand Audit and Creation
  • Channel Management
  • Ecommerce Strategy
  • Revenue Generation programmes

Whether you own or operate a branded hotel or are competing as independent hotel, Hotel Solutions Partnership will supply the expertise to assess the competition and develop a winning strategy to capture your fair share of the market.

Through our hoteldoctorTM service, our team can establish where you are today and where you should be at key points in the future. Having a good product is no longer enough — you must have the right marketing strategy.

Brand Creation

What’s in a brand? Far more than a logo or name, it is the essence of your business, and encapsulates your service standards — whether you are part of a branded group or an independent, stand-alone property. Your brand speaks for the values dearest to you and your target customers and should win the loyalty of staff and guests alike.

At Hotel Solutions Partnership, we are experts at developing and reinvigorating brands, as part of a sales and marketing strategy — for destinations, hotels, resorts, and their vital outlets within you to research and identify your target demographic, developing your brand and creative outputs to implementation and assessment.

We can deliver:

  • Nomenclature guides
  • Creative design – including brand architecture, logos
  • Unique operating standards
  • Training for staff
  • Guest and/or staff programme training

Brand Creation Case Studies

Market Studies

For any new development, experienced professionals from our team can partner with you to assess the relevant market environment, as well as supply and demand conditions of your proposed hotel or resort. Our Market Studies provide reliable forecasts on how the market will evolve, with recommendations on ways in which a hotel could position to take advantage of opportunities as part of a coherent sales and marketing strategy.

As well as access to the latest statistics on visitor numbers, average occupancy, typical room rates across your competitive set, and indications of peak, shoulder and low seasonality, Hotel Solutions Partnership can provide you with expectations of potential revPar and more in-depth financial analysis of the micro and macro markets pertinent to your development.

In addition, our experts will advise in an informed Market Study on best-case viability for any hotel development, assessing gaps in the market, potential for growth across all sectors and incoming competition from both local and global brands.

Before committing to substantial investment, a Market Study can provide you with objective analysis and financial projections, a cost-effective way to assess commercial return on your investment.

Market Studies Case Studies

Revenue Generation / Management

Aiming to assist you nurture positive returns on your financial investment, the Hotel Solutions Partnership revenue management team can help with an understanding and anticipation of market movements.

Highlighting strategic influencers on guest and customer behaviour, we can advise on how to maximise revenues and profits from rooms and restaurants, as well as ancillary areas such as sports and leisure, and conference and events space.

If required, our team can also report to you on the viability and application of a dedicated rate management and tracking system, designed to enhance revenue streams, and also recommend the parameters for optimum pricing on your hotel website as well as other online channels.

Bringing a professional approach to the enhancement of revenues across all sectors of your business, Hotel Solutions Partnership will provide professional support to enable you to implement systems that assist your management in the meaningful analysis of supply/demand.

This can provide significant input to channel sales and marketing campaigns in the right direction – impacting in a positive way on occupancy, as well as guest and outside customer demand for your restaurants, leisure and spa facilities and usage of meetings and events venues.

The bottom line is profit, and Hotel Solutions Partnership is here to help you increase revenues.

Revenue Generation / Management Case Studies

Sales Campaigns

Complementing our hands-on practical operations support, Hotel Solutions Partnership can also assist with sales planning to fine-tune your existing sales activities, conducting an objective assessment of your hotel sales teams’ strategies both online and in the field.

Based upon this information, Hotel Solutions Partnership professionals will devise a dedicated Sales and Marketing Action Plan for your hotel or resort, as well as supplying market segmentation analysis, contracting advice, and the development of programmes to stimulate and augment sales revenue.

Following detailed analysis of your hotel’s USPs to determine areas where revenues could be boosted, as well as seasonal peaks and troughs, our team can lay out a simple strategy to both incentivise your own sales team as well as increase business across all areas.

Based on our experts’ in-depth knowledge of the global and local hotel industry, we can speak with authority on best practices in all areas relating to sales, from the benefits of loyalty v. discounts when contracting with long-term customers, through to the diversification of your source markets to cater to growth sectors from weekend leisure to incentive business.

Finally, Hotel Solutions Partnership can underpin any Sales and Marketing Action Plan with an option to conduct a workshop to galvanise your team and demonstrate just how they can succeed in sales.

Sales Campaigns Case Studies

SALES & MARKETING CASE STUDIES