Katrina Craig at FHS (Future Hospitality Summit), Saudi Arabi 2024

FHS, WHAT AN EVENT!

Our CEO, Katrina Craig has just come back from FHS (Future Hospitality Summit) in Saudi Arabia simply blown away by the level of ambition and transformation the kingdom is undergoing. “The enthusiasm for 2030 Vision was contagious and everyone is genuinely excited about the growth and innovation generated by the Kingdom’s Giga Projects. The investment in new cities and hospitality infrastructure is an astounding USD 575 Billion, making the entire region ripe for international collaboration” Katrina comments.

HIGHLIGHTS AND TRENDS

Tourism Boom: Vision 2030 has spurred a 58% rise in passenger arrivals, aiming for 150 million visitors by 2030.

Hotel Room Expansion: Saudi Arabia plans to boost its hotel room by 315,000 bringing the inventory to nearly 450,000 keys by 2030.

Branded Residences: There is a rising trend of luxury collaborations and branded residences in Saudi Arabia, opening up lucrative investment opportunities.

Sustainability: Sustainable practices are redefining standards, particularly across the Middle East, Africa, and Asia Pacific, placing ESG at the heart of developments from the outset.

Experience-led Accommodation: A clear emphasis on experience-led accommodations using technology and insight to make everything consumer-centric from concept creation to operational aspects.

Here above, you can see in the photo, Katrina in an engaged discussion with Ashraf Qasem, Chief Hospitality Officer at Abdullah Al Othaim Investment Co.