Katrina Craig (CEO)

UK / EMEA

Areas of Expertise: Asset Management, Concept planning, Development strategy, Hotel Strategy, Innovation and Execution, Identification of Acquisition & Development Opportunities, Management of Acquisition & Development Processes, Market Entry Strategy, Operator Selection / Contract Negotiation, Owner Representation, Pre-sale Asset Preparations

Katrina has helped clients acquire, develop and reposition hotels, resorts and clubs internationally. Over the past 10 years, she has worked on hotel and resorts assignments across UK and Europe and has particular knowledge of the Philippine hotel investment and development market.

She has undertaken feasibility and market studies, developed business plans, development strategies and concepts, raised capital and engaged in operator selection for clients including

The Fridays Resort in Boracay, Haute Savoie Club in Les Gets, Kempinski Gravenbruch Hotel in Frankfurt, Bomonty residences in Istanbul, the Lanzarote Spa and Condohotel in the Canary Islands and the Nirah Eco-theme park in Bedfordshire.

Katrina was Managing Director of Allsco GmbH, which owns the Kempinski Gravenbruch in Frankfurt. She is a member of Sustain Worldwide, a group of hotel and resort industry players for whom sustainable development is a stated objective.

Prior to establishing her consultancy, Katrina worked in hotel and resort development and hotel brand franchising in Asia. In her last executive position as CEO of Accor Asia Pacific Hotels and Resorts Philippines, she oversaw the re-branding and refurbishment of 3 hotels totalling 1,150 keys to the Sofitel, Novotel and Mercure brands. Previous to this, she was VP for Projects at the Grand Hotels and Resorts Group where she was responsible for the development and marketing of some 400 resort residential units, renovated an 18-hole championship golf course and launched a marina and yacht club.

Katrina has a Bachelor of Science in Economics from the Wharton School of the University of Pennsylvania and an MBA from INSEAD in France. She is fluent in English and Pilipino and conversant in French, Spanish and Italian.