Branding & Marketing

Are you new to hospitality, just acquired a new property, and looking to create an exciting new brand concept? Or maybe you run an established business and feel that your marketing spend is not producing the required ROI. At HSP, we work with clients across the entire branding and marketing spectrum. We specialise in creating and repositioning brands that stand out from the competition.

We develop Marketing Strategy, Marketing Organisation Structure, Channel Management and Loyalty Programmes. Our Marketing Communication strategies help you connect with your target audience, build awareness and generate leads. We design and execute impactful Digital marketing campaigns that deliver measurable commercial results, and we can provide Interim Resources to support your team during key transitions or projects.

What we cover

  • Brand strategy and positioning
  • Visual Identity and asset creation
  • Brand storytelling & messaging
  • Brand growth strategy
  • Brand health audits
  • Brand training
  • Employer branding
  • Marketing strategy, planning and budgeting
  • Marketing organisation structure
  • Channel and distribution strategy
  • Loyalty Programmes
  • Marketing Communication Planning
  • Marketing campaigns – awareness and lead generation
  • CRM strategy & planning
  • PR Strategy & execution
  • KPI Measurement & Reporting
  • Events and experiential marketing
  • Digital Marketing Strategy & Execution
  • Digital & Social Media Strategy
    a. Organic content
    b. Paid campaigns
    c. Metasearch
    d. SEO
  • B2B2C Email marketing
  • Website development & Launch
  • e-commerce

Expert talent for when you need it most

  • Strategic marketing and communication experts to hold the fort, stabilise and get you ready for the next stage.
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