Feasibility Study for Three Luxury Hotels

Project Type

Development and Asset Management 

Country

Kingdom of Saudi Arabia

Case Study Title

Feasibility Study for Three Luxury Hotels

The Client

The Royal Commission for Al Ula was established in 2017 to reinvigorate this region of extraordinary natural, historic and cultural significance.  

Background

The client was looking to introduce Al Ula to the western world and wanted to assess the viability of luxury hotels in what was at the time an uninhabited part of Al Ula.   

Client Need

HSP was engaged to conduct a feasibility study for three iconic hotels in the Sheraan region of Al Ula to assess if they would be viable.

Scope of Work

A market study, concept study and financial analysis were undertaken to determine what would fit best in the area and what key factors had to be introduced to enable the success of the luxury hotels at Al Ula. 

What did Hotel Solutions Partnership achieve for the client?  

The feasibility study was utilised to support further development of the region and was also the basis for a subsequent operator search to attract world renown brands to the region.