Narkwa Lagoon Ghana Strategic Visioning Workshop

Project Type

Strategic Advisory

Country

UK

Case Study Title

Narkwa Lagoon Ghana Strategic Visioning Workshop

The Client

A high net worth individual who owns a 1,200 acre coastal property within a 2-hour drive from Accra, Ghana.

Background

The Client envisions developing a luxury integrated resort with a hotel, residences, and range of leisure facilities.

Client Need

The Client approached HSP to seek guidance on whether the envisioned resort should be golf-centred and also what the ideal mix, scale and positioning of hotel(s), residences, wellness, sport and leisure facilities should be to create a successful luxury destination.

Scope of Work

HSP offered to put together a panel of experts comprising:

• Landscape Designer/Masterplanner
• Design & Development Consultant
• Feasibility & Economic Expert
• Resort Residential Specialist

The team conducted some desktop research to understand the location and opportunity, then participated in a structured one-day interactive workshop with the Client and his key stakeholders. The objective of the workshop was mainly to define what will make the proposed resort a unique proposition.

What did Hotel Solutions Partnership achieve for the client?  

The Strategic Visioning Workshop helped to envision success by leveraging the expertise and experience of a panel of experts. The visioning workshop achieved the following:

• Established the initial vision based on the Client’s ambition and aspirations
• Tested ideas and priorities against a broader landscape of market supply and demand for both hotel and resort residences
• Identified major trends and new opportunities for innovation
• Looked over the horizon at emerging demand both domestically and from within the African region
• Agreed the ideal positioning of the hotel, residences and leisure facilities
• Defined global benchmark developments
• Identified the likely competition

Following the Visioning Workshop, HSP submitted a 20-page report providing specific recommendations on the target market, ideal mix of accommodation, residential development, green/wild spaces and leisure facilities.

HSP’s report also included a  strategic roadmap outlining potential future project phases including visitng the site, conducting field research, preparing a site survey, undertaking a market and feasibility study, identifying the appropriate operating partner and marketing the opportunity to qualified developers and investors.