Areas of Expertise
- Strategic Advisory
- Branding & Marketing
- Sales & Commercial
Dina is a strategic and creative leader with a strong track-record in developing brands and new concepts in the hospitality sector across the UK, EMEA and North American regions. She has extensive experience in the disciplines covering brand development, customer experience, NPD, communication and digital marketing. Dina is a high integrity leader, bringing energy and fresh ideas to the table, while focussing on achieving solid commercial results for her clients. She speaks English, Arabic and Spanish.
Dina has a Bachelor of Arts in Spanish Language and Literature and an MBA with a major in Marketing from GSU in the USA (Fulbright Scholar). She also has a Digital Marketing Diploma from Said Business School, Oxford University.
Dina loves to travel, and write and enjoys music and dancing, especially Latin, and started to learn guitar. She has a passion for developing people so she mentors mid to senior-level professionals, something she finds very fulfilling.
Dina is also a Trustee and a supervisory board member of a London -based charity promoting cultural exchange and education.
Recent work/ assignments: