Dorothy Cusack
Areas of Expertise: Brand Health Check Analysis, creation and management, Revenue Management, Sales & Marketing Strategy, Training Plans and Concepts
Dorothy is an accomplished and strategic marketing and communications consultant with over twenty years’ experience in the hospitality and tourism sectors in the UK, EU & USA.
Bringing a wealth of knowledge and a hands-on, practical and results-driven approach, she has worked with several hotel groups, independent hotels and tourist entities to achieve profitable growth, strategic resilience and reputation
Dorothy holds special expertise in brand development, repositioning and management and has a proven track record in the creation and execution of commercial, growth-driven marketing strategies. Coupled with that, has driven much success in structuring and mentoring client in-house marketing teams. Additionally, she has considerable experience in pre-investment market studies, conducted on behalf of hotel companies and private equity firms
Her qualifications include a BA in Modern Languages from University College Dublin, a Masters in International Brand Management from KUL, Belgium and professional certification in Digital Marketing from University College Dublin Professional Academy. She is also a qualified Barrister with an Advanced Diploma in Data Protection Law.