Anita Heathcote

Director of Business Development

Professional Biography:

Anita Heathcote drives Business Development at HSP having amassed considerable experience in hotel sales and marketing in all segments. Anita has operated sales, marketing, and PR regional offices in the UK and European markets, for Four Seasons Hotels & Resorts and The Ritz-Carlton Hotel Company, spanning a period of 15 years. After 8 years with The Ritz-Carlton Hotel Company, she set up her own sales consultancy, managing sales and marketing efforts for independent hotels and hotel groups, with a view to increasing their sales and distribution in the market. Anita provides a proactive, solution-driven, individualised approach, and uses her extensive range of contacts to maximise exposure in the right channels to deliver results.