Areas of Expertise
- Strategic Advisory
- Development & Asset Management
- Operational Advisory
- Branding & Marketing
- Sales & Commercial
- Financial Advisory
Dean is a well-recognised and respected global hospitality expert having worked for major international brands in senior leadership roles over his career spanning 35+ years, 4 continents, over 20 countries and multiple business model, hotels, resorts and serviced apartments.
Having attended hospitably college in Austria, Dean entered the work force and progressed through all departments in hotels finally focusing on operations, marketing and business development. He held many regional roles overseeing multiple geographies before taking on global roles as Managing Director and Chief Executive Officer.
Over the course of the last 7 years with Oakwood, Dean has achieved many major accomplishments, including portfolio growth from 19 properties to 80+, leading his group to many globally recognised awards, profitably navigating through Covid where through strategic planning he managed to keep all properties in his portfolio open and operating (without any being seconded for quarantine), dual mutli-million acquisitions by two industry leaders of his two business units including the brand itself, as well as being recognised as Global Inspirational Leader for the Serviced Apartment industry in 2021.
He is exceptionally experienced in turning around struggling business by seeking out unique revenue generating opportunities and cost containment. He is accomplished in management agreement negotiations, strategic planning, brand development, achieving operational excellence through process improvements, creating concepts for both rooms and food & beverage operations as well as pre and post opening planning, product improvement plans for owners and business development. He is also exceptionally innovative and creative and has spoken at many industry leading events.
His expertise covers luxury properties through to budget products, resort to city, leisure to corporate markets as well as special destination venues such as Tibet and Hamilton Island.
Dean has had an international education in Australia, Hong Kong and Singapore culmination with a degree in hotel management from the College of Hotel and Tourism in Krems, Austria.
Dean has taken advantage of the extensive travel he loves to do both privately and professionally to pursue his passion of photography and cooking. He is extremely active and enjoys snow sports, tennis, golf and most recently bouldering. His creative side has him working on a number of novels which he certainly hopes to complete and publish.
Recent work/ assignments
Dean was involved from the conceptualization of one of Asia’s most recognised luxury resorts located in Bintan, Indonesia and has been providing strategic guidance to the resort’s owner throughout its ongoing operations. He continues to provide advisory services to date.
The Luxe Nomad
As part of The Luxe Nomads aggressive acquisition plan, Dean was engaged as an advisor to the owner and CEO to drive revenue, operational excellence and improved performance across the group’s regional portfolios in Thailand, Indonesia and Japan. After an initial temporary assignment Dean’s value add was significant to warrant his role being expanded to becoming an advisor to the board