Vincent Garrington

David Guigaz

VP Business Development EMEA

Areas of Expertise:

  • Development & Asset Management
  • Sales & Commercial
  • Branding & Marketing
  • Operational Advisory

Professional Biography:

David is a dynamic, multilingual executive with over 20 years of international experience in leisure, hospitality, travel, and mountain tourism. His career across the UK, France, Turkey, China, and Asia have given him a strong cross-cultural perspective and deep insight into both mature and emerging markets.

He has held senior roles with leading hospitality groups and tourism operators, delivering projects in operations, product and service innovation, and customer experience. His earlier career as a senior manager in a tour operator and DMC also provided him with a solid understanding of the travel industry, customer expectations, and an extensive professional network.

David has launched award-winning digital platforms, designed end-to-end customer journeys, and developed partnership ecosystems that strengthened brand value and loyalty. He is results-focused with a strategic mindset, blending data-led insights with practical execution.

With a niche expertise in mountain tourism, he has a proven track record in ski resort development, brand partnerships, and guest experience design for premium customer segments. He combines entrepreneurial vision with hands-on leadership to support businesses in achieving sustainable growth.

Qualifications:

David studied at the Hotel Management School in Grenoble and is a certified Alpine Ski Instructor (BEES 1st Degree / DE Moniteur de Ski). In addition, he has completed several professional development programs, including Digital Marketing Level 3, Prince2 Foundation, and Google Certification (2017). These qualifications strengthen his expertise in digital transformation, project management, and marketing strategy within the hospitality and leisure sector.

Passions:

David is passionate about sports, which he actively practices, notably ski and golf. He also enjoys cooking and exploring new cuisines, discovering different cultures through travel, and following global affairs with a strong interest in geopolitics.