Welcome to our new members!

We are delighted to welcome two new members to the Hotel Solutions Partnership Team for 2022 – Dina Soliman joins our EMEA team, and Martin De Castro joins our APAC team.

Both bring years of senior experience in their respective fields and further strengthen the breadth of skills and services within our team.  Welcome!



Market & Consumer Research, Brand Development, Guest Experience,

Marketing & Communication, Digital Marketing


Dina is a strategic and creative leader with a strong track-record in developing brands and new concepts in the hospitality sector across the UK, EMEA and North American regions.  She has extensive experience in the disciplines covering brand development, customer experience, NPD, communication and digital marketing.  Dina is a high integrity leader, bringing energy and fresh ideas to the table, while focussing on achieving solid commercial results for her clients.





Talent Development Framework Design, Operations Guide, Learning & Education


Martin De Castro has over 30 years’ experience in Food and Beverage, establishing restaurant operations and developing talent.  His competencies include defining Job Functions and Job Descriptions, Team Co-responsibilities & Accountabilities, Task Flows and Ownership Principles.  He has curated Operations Guides for service providers of varying job levels and has delivered both on-site and online learning programmes.  He has a deep and committed dedication to his profession and to being an effective educator in the hospitality industry.