The following article has been kindly shared by our strategic partner, Global Hospitality Partners
The global COVID-19 pandemic has thankfully dissipated in many locations and with the steady progress of mass vaccinations which has enabled the reopening of borders and the easing of travel restrictions, businesses and individuals are now regaining confidence to start travelling again.
The new normal
Positive signs of recovery including growth in hotel occupancy, online searches and bookings, airline passengers’ numbers, live industry and sports events (with both Wimbledon singles finals planned to be played in front of full capacity audience), have been encouraging for hoteliers as they reopen and prepare for the “new normal”.
As to the “new normal” and hotels’ business mix; there is no doubt that the COVID-19 pandemic has impacted on the business mix, particularly for hotels focussed on the corporate market. We are witnessing different speeds of recovery across the three key segments. With many travellers choosing to stay closer to home domestic leisure business is having a higher impact on hotel occupancy and performance in the short term, followed by domestic corporate. Although immediate international opportunities from the corporate and MICE segments are more limited at present, the time and effort hotels invest now in these segments will ensure a quicker and steeper recovery in the future. Hotels need to plan and act now, especially with the RFP season already under way for 2022 and beyond.
To assist and facilitate the capture of local opportunities which is the first sector to be stimulated, HSP has partnered with GHS to provide an innovative technology enabling hotels to drive business to their own brand. BookingClap™ is an initiative created for hotels to Get Together, Work Together and Benefit Together, to take back full control of their inventory and to sell their guest rooms, event spaces and work spaces on one platform at the lowest cost.
To further assist HSP clients and ensure a smooth and successful return to business, HSP is collaborating with Optimiser – a unique technology platform which is a customizable multi-functional system designed to achieve cost reductions, drive revenue opportunities, increase efficiency, streamline processes, provide enhanced reporting, manage and control projects and tasks and much more. Optimiser combines multiple systems into one and can be tailor-made depending on the specific requirements of each business to achieve its goals.
Witness how Optimiser can assist your business by taking a free trial, which can be booked at https://www.optimiser.com
By Gergana Halatcheva, Senior Vice President, Global Hospitality Services.