Commercial potential for your proposed hotel/mixed use development can be identified and assessed by commissioning an objective Market Study from Hotel Solutions Partnership where our experts will take an in-depth look at existing competition and future potential.
I. DESK RESEARCH
- Our designated consultant will gather detailed statistics on local/regional market performance, plus any relevant studies on future developments and expansion of the market.
II. SITE VISIT AND FIELD RESEARCH
- To facilitate an analysis of the macro operating environment, a Hotel Solutions Partnership consultant will visit the site and relevant competitors, identifying any gaps in the market upon which the proposed development can capitalise.
III. IDENTIFICATION OF USPs
- Following a professional assessment of the current market conditions, the unique selling points likely to foster a commercially successful operation will be identified, and a SWOT analysis undertaken.
- Based upon criteria which include local and overseas demand; business and leisure market segments; meetings and event potential; competition and realistic occupancy, rates and RevPAR projections, a report will be drawn up highlighting key opportunities and recommended positioning.
3 – 6 weeks