Market Entry Strategy

David Atkinson

Areas of Expertise: Market Entry Strategy, Market Studies, Operator Selection / Contract Negotiation, Sales & Marketing Strategy, Sales Planning

David Atkinson is an expert in marketing, sales and distribution who works with organisations helping them deliver superior results. He provides in depth sales, marketing and development expertise combined with extensive operational experience for both internationally branded and independent hotels, and broader travel and tourism companies in the EMEAI regions.

Ewa Kossakowska

Areas of Expertise: Brand management, Distribution Analysis & Strategies, Market Entry Strategy, Market Studies, Operational Due-diligence / Process Improvements, Pre-opening & Turn-key Management, Revenue Management, Sales & Marketing Strategy, Sales Planning

Ewa Kossakowska has 25 years’ sales and marketing experience in the hospitality, travel and tourism industries. On behalf of Hotel Solutions Partnership she recently prepared market studies and advised on the business plans for a boutique hotel in Krakow, and a 5-star hotel as well as extended stay hotel in Wroclaw.

Katrina Craig (CEO)

Areas of Expertise: Asset Management, Concept planning, Development strategy, Hotel Strategy, Innovation and Execution, Identification of Acquisition & Development Opportunities, Management of Acquisition & Development Processes, Market Entry Strategy, Operator Selection / Contract Negotiation, Owner Representation, Pre-sale Asset Preparations

As CEO of Hotel Solutions Partnership Ltd, Katrina Craig heads a network of over 30 hotel industry experts offering advisory, short-term management and acquisition and investment support. The partnership has teams based in the Americas, UK EMEA and Asia Pacific.

Vicki Aldaba

Areas of Expertise: Market Entry Strategy, Market Studies, Media and Event Production, Sales & Marketing Strategy, Sales Planning

Vicki has over 25 years’ of sales, marketing and hotel management & operations experience. She led in detailing pre-opening projects, focused on inspiring, creating and weaving brand stories into marketing touch points. Her start-up operational experience within high-volume hotel environment honed her leadership, communication, and conflict resolution skills. She develops and manages customer journey mapping for various hotels and resorts. She is sought out for her creative energy and fastidious eye for detail in planning high-profile events and luxury product launches.