Brand management

Ewa Kossakowska

Areas of Expertise: Brand management, Distribution Analysis & Strategies, Market Entry Strategy, Market Studies, Operational Due-diligence / Process Improvements, Pre-opening & Turn-key Management, Revenue Management, Sales & Marketing Strategy, Sales Planning

Ewa Kossakowska has 25 years’ sales and marketing experience in the hospitality, travel and tourism industries. On behalf of Hotel Solutions Partnership she recently prepared market studies and advised on the business plans for a boutique hotel in Krakow, and a 5-star hotel as well as extended stay hotel in Wroclaw.

Jon Barker

Areas of Expertise: Brand management, Concept planning, Concept Studies & Design, Design of hotel and resort projects, Design Reviews / Technical Services, Development strategy

Jon Barker has 20 years’ professional experience at a senior level working in consultancies, including Peter Leonard Associates, David Davies Associates, Landor and BDG McColl, where he left the position of Creative Director to set up his own practice in 2002.

Lisa Basford

Areas of Expertise: Brand management, Corporate Responsibility Reporting, Employee & Stakeholder Engagement, ESG, Marketing & Communications, Social Impact Programmes & Partnerships

Lisa is a creative and innovative leader in corporate responsibility and brand management. She truly believes that by making social responsibility core to the brand and business strategy, we can deliver sustainable success. She develops ESG strategy for clients, creating market-leading programmes and partnerships to engage customers, colleagues, and the community. Lisa’s commitment to fairness, diversity and inclusion is at the core of her work.