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Vic Alcuaz

Areas of Expertise: , ,

Vic Alcuaz has 30 years’ experience in the development of human capital and organisational structures.  His competencies include: design of hotel pre-opening staff critical paths, development of operational standards & procedures, design & facilitation of multiple training modules covering executives, managers, supervisors & rank & file staff, executive recruitment, design of mass recruitment programs and the development of employee policies, systems and procedures.


Vic’s hospitality consulting career started in 1993 after pre-opening the first Shangri-La hotel in the Philippines, EDSA Shangri-La Manila (there are 4 Shangri-La hotels in the Philippines) as its human resources director. His consulting services include hotel and resort pre-openings, organisational development, recruitment (executive and mass hiring), training development and facilitation, standards & procedures writing, design of performance management systems, design of staff incentive programs among other human capital disciplines.


He has developed and conducted his own training modules. These programs include leadership training (Engaging Executives); supervisory training (Supervise Now!); train the trainers; team building (Team ++); service excellence (Excellent! It’s All About Attitude!); strategic planning, vision, mission & value statements writing, values formation and several skills development modules (food service, butler service, front office, concierge service and housekeeping).


In the aspect of executive recruitment, he has placed top level professionals specifically general managers, resident managers, f&b directors, executive chefs, pastry chefs, specialty chefs (Filipino, Japanese, Korean, Thai, French, Italian, Western), rooms directors, sales & marketing directors, financial controllers and human resources directors. Many of his placements are expatriates. His placements also include second level managers like front office managers, chief engineers and executive housekeepers.


He has rendered several consulting services for hotels and resorts all over the country specifically on the following: organisational right sizing, staff policies & procedures, writing of the code of conduct, development of human resources information systems, development of employee cooperative systems, organisation of employee-management councils, design of staff productivity programs, design of staff recognition programs and design of staff communications programs.


Overseas, Vic staffed the Shangri-la’s Barr-Al Jissah Resort & Spa in Muscat, Oman with over 300 Filipino hotel professionals up to manager levels during it’s opening in 2005. He also staffed the Dusit Thani Dubai, the Moevenpick Kuwait and the W Qatar. While he was with Shangri-la, he was deeply exposed to the different Asian cultures in Singapore, Malaysia, Thailand and Hong Kong. Earlier, during his time with Philippine Airlines, Vic was based in Seattle, Washington, USA for the special in-flight training of the Boing 747’s. A year later, he was sent to Tolouse, France this time to train for our acquisition of the Airbus 300’s.


Vic is an adviser for two institutions, Center for Culinary Arts Manila (CCA) which is recognised as the pioneer and leading culinary institute in the country and the Asian School of Hospitality Arts (ASHA) which has five campuses all over the Philippines. Vic has authored two books, namely, ‘Hospitality Superstars’ published in 2015 and, ‘Multi-Cultural Diversity in the Workplace for Tourism Professionals’ published In 2020.


Vic was a co-founder of the industry’s most prestigious service excellence awards program called ‘Mabuhay Awards’ which we started in 1996. The awards include the most coveted ‘Mabuhay Gold – Hotelier of the Year Award’. AHRM or the Association of Human Resources Managers in the Hospitality Industry is the proponent of awards and of which he is now a lifetime member, having been its president three times in the past.