Areas of Expertise: Sales & Marketing Strategy, Sales Planning, Set up and establishing new brands and destinations
Seema has over 25 years of experience and is an expert in driving and optimizing hotel revenue streams, outpacing competitors and visibility in target markets and segments in the hospitality arena while utilizing the latest strategic planning, design methodologies as well as innovative strategies that enhance brand image across industry and key markets.
She specializes in the overall commercial set up, hands on set up of teams as well as in optimizing sales, marketing and revenue channels to maximize revenue driving opportunities.
Having been an integral part of local homegrown brands as well as large hotel chains, Seema has a deep understanding and experience in setting up leading commercial teams and strategies which are instrumental in driving top line revenues.
Progressive and decisive with keen insight into brand management, affiliate networks and mediums that effectively reinvent or enhance company image and raise market share, Seema has more than 25 years of experience in the hospitality sector.
Having held key senior leadership positions, Seema was an integral part of the set-up, launch and successfully establishing the Emaar Hospitality portfolio including key flagship properties for Address Hotels + Resorts, Armani Hotels & Resorts and Vida Hotels & Resorts. Seema was also a key player in developing the commercial strategy behind the launch of Rove Hotels, the first of their kind of budget hotels in Dubai, keeping in line with Dubai’s vision to provide trendy affordable hotels to overseas visitors.
Having worked with IHG, Meridien, Starwood, Marriott, Fairmont and Southern Sun hotels, Seema has an excellent understanding of successful commercial structures within the hospitality industry. Key contributions in the past 15 years have included setting up and establishing new brands and destinations, from The Fairmont Dubai, the first Fairmont outside of North America, The first Southern Sun hotel in the United Arab Emirates, The Emaar Hospitality hotel brands, and the Al Habtoor city complex, the second of it’s kind of complex set up for Starwood in the world, which included St Regis, W and Westin hotels.
Seema has also held commercial consulting & Representing positions with Burj Al Arab, LUX Resorts & Hotels and Kempinski Mall of the Emirates in the past few years.