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An established operating golf club within a 45 minute drive of Central London.
What did Hotel Solutions Partnership achieve for the client?
HSP refreshed the market study and changed the initially proposed positioning of the hotel to maximise opportunities in the market. We secured an operator at the higher brand level than our client had initially planned. We negotiated a Heads of Terms agreement for a management contract that achieved a substantially improved position for our client in respect of both financial and operational control.
The client had an existing Feasibility Study in place supporting a three-star hotel on site.
Hotel Solutions Partnership (HSP) were approached to conduct an Operator Search & Selection in order for the client to engage a capable operator that could establish and maximise the profitability of both the new hotel and the existing members clubhouse.
Scope of Work
Phase 1: Prepare an Operator Request for Proposal (ORP)
HSP Consultants conducted a site visit and met with client’s team.
HSP created an ORP by utilising the existing feasibility study report and updating the market study. The ORP included :
Following submission and discussion of the ORP with the client, HSP agreed a target list of operators.
Phase 2: Market the Opportunity to Target Operators
HSP oversaw the competitive bidding process to maximise the benefit for the client including:
Phase 3: Analyse Operator Proposals and Prepare Recommendation Report