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A private equity company considering financing the development of a resort village attraction near Warsaw, Poland.
What did Hotel Solutions Partnership achieve for the client?
HSP provided the client with a comprehensive written report, comprising:
In 2013, the Hotel Solutions Partnership (‘HSP’) prepared a Market Study to evaluate potential demand for a resort village concept in Poland. HSP’s study considered the overall market size, demographics, disposable income, holiday spending patterns, target market segments and the likely participation rate from within a 200 km radius of the site. Our study concluded that sufficient demand existed both within Poland and in the German border region to support the planned development.
The client re-engaged HSP in 2019 for a refreshed report to further understand whether the revenue assumptions made for the resort village are realistic given what comparable resorts are achieving.
Scope of Work
A Hotel Solutions Parternship consultant conducted bespoke market research on six comparable resort hotels in the Lower Silesia region of Poland, and analysed guest spending patterns on accommodation, food & beverage and leisure (wellness and activities) per stay.
HSP collected the following information from the subject properties: