The ClientA private equity company considering financing the development of a resort village attraction near Warsaw, Poland. What did Hotel Solutions Partnership achieve for the client?HSP provided the client with a comprehensive written report, comprising:
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Background
In 2013, the Hotel Solutions Partnership (‘HSP’) prepared a Market Study to evaluate potential demand for a resort village concept in Poland. HSP’s study considered the overall market size, demographics, disposable income, holiday spending patterns, target market segments and the likely participation rate from within a 200 km radius of the site. Our study concluded that sufficient demand existed both within Poland and in the German border region to support the planned development. Client Need The client re-engaged HSP in 2019 for a refreshed report to further understand whether the revenue assumptions made for the resort village are realistic given what comparable resorts are achieving. Scope of Work A Hotel Solutions Parternship consultant conducted bespoke market research on six comparable resort hotels in the Lower Silesia region of Poland, and analysed guest spending patterns on accommodation, food & beverage and leisure (wellness and activities) per stay.
HSP collected the following information from the subject properties:
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