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Creating a vibrant new hotel brand, Liverpool

The client

Titanic Hotel, Stanley Dock, Liverpool.

What did Hotel Solutions Partnership achieve for the client?

HSP was engaged to determine the hotel’s ideal positioning in the market, develop a brand, brand values, interior design brief and communications strategy.


The 153-room Titanic Hotel is located on Liverpool’s Stanley Dock. The site was a derelict warehouse which has now been converted into a unique four-star hotel. Each of the hotel’s bedrooms is double the size of the standard UK four-star bedroom. Exposed brickwork and original features give the hotel its unique look.

Project objective

The hotel needed a brand identity that would appeal to both business customers looking for a conveniently-located modern hotel and leisure guests searching for a taste of Liverpool’s rich history.

Project scope

  • Analysed the market to identify key target customer segments and understand the competition. Recommended ideal positioning vs. the competition.
  • Created a brand mark, brand applications book, design guidelines, room and food & beverage concepts.
  • Placed an experienced General manager to organise all the pre-opening processes and hire all the key staff.
  • Supported the client’s project team throughout the construction, pre-opening and market launch phases.

Titanic HotelTitanic Hotel