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MARKET STUDY

Commercial potential for your proposed hotel/mixed use development can be identified and assessed by commissioning an objective Market Study from Hotel Solutions Partnership where our experts will take an in-depth look at existing competition and future potential.

I. DESK RESEARCH

  • Our designated consultant will gather detailed statistics on local/regional market performance, plus any relevant studies on future developments and expansion of the market.

II. SITE VISIT AND FIELD RESEARCH

  • To facilitate an analysis of the macro operating environment, a Hotel Solutions Partnership consultant will visit the site and relevant competitors, identifying any gaps in the market upon which the proposed development can capitalise.

III. IDENTIFICATION OF USPs

  • Following a professional assessment of the current market conditions, the unique selling points likely to foster a commercially successful operation will be identified, and a SWOT analysis undertaken.

IV. REPORT

  • Based upon criteria which include local and overseas demand; business and leisure market segments; meetings and event potential; competition and realistic occupancy, rates and RevPAR projections, a report will be drawn up highlighting key opportunities and recommended positioning.

Project Timeframe

3 – 6 weeks

Costs

From £8,000