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With experience in setting marketing strategy using segmentation and targeting, as well as identifying key communication channels to benefit the overall brand & company image (print, digital, environmental and beyond), Lana Bdeir is interested in challenges such as (re)positioning and (re)branding of corporate institutions and/or their products.
Vicki has over 25 years’ of sales, marketing and hotel management & operations experience. She led in detailing pre-opening projects, focused on inspiring, creating and weaving brand stories into marketing touch points. Her start-up operational experience within high-volume hotel environment honed her leadership, communication, and conflict resolution skills. She develops and manages customer journey mapping for various hotels and resorts. She is sought out for her creative energy and fastidious eye for detail in planning high-profile events and luxury product launches.Read more