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Market Entry Strategy

Dave Marshall

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David Marshall specialises in distribution technology, hospitality industry marketing – existing and emerging markets, social media, online marketing solutions, mergers and acquisitions

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David Atkinson

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David Atkinson is an expert in marketing, sales and distribution who works with organisations helping them deliver superior results. He provides in depth sales, marketing and development expertise combined with extensive operational experience for both internationally branded and independent hotels, and broader travel and tourism companies in the EMEAI regions.

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Dorothy Cusack

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An accomplished and practiced business professional with extensive experience in the UK, Irish, EU and US hospitality markets, Dorothy Cusack has held senior, strategic Marketing and Sales positions with the international Jury’s Doyle Hotel Group (UK, Ireland & USA) as well as with the fast-expanding Jury’s Inns Group (UK, Ireland and CEE), where she worked in the domain of Acquisitions and Portfolio Development with responsibility for individual market development strategy and commercial diligence – UK and CEE.

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Ewa Kossakowska

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Ewa Kossakowska has 25 years’ sales and marketing experience in the hospitality, travel and tourism industries. On behalf of Hotel Solutions Partnership she recently prepared market studies and advised on the business plans for a boutique hotel in Krakow, and a 5-star hotel as well as extended stay hotel in Wroclaw.

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Jude Bolger

Jude Bolger

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Jude has been involved in the hospitality industry for over 20 years and has held roles in an operational, advisory and real-estate development context. He specialises in the areas of concept development, strategic planning, feasibility and operator selection across the hotel, gaming and tourism sectors.

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Katrina Craig

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As CEO of Hotel Solutions Partnership Ltd, Katrina Craig heads a network of over 30 hotel industry experts offering advisory, short-term management and acquisition and investment support. The partnership has teams based in the Americas, UK EMEA and Asia Pacific.

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Vicki Aldaba

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Vicki has over 25 years’ of sales, marketing and hotel management & operations experience. She led in detailing pre-opening projects, focused on inspiring, creating and weaving brand stories into marketing touch points. Her start-up operational experience within high-volume hotel environment honed her leadership, communication, and conflict resolution skills. She develops and manages customer journey mapping for various hotels and resorts. She is sought out for her creative energy and fastidious eye for detail in planning high-profile events and luxury product launches.

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