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Hotel demand and market study Report, England

The client

A United Kingdom international airport operator based in the Southwest of England.


What did Hotel Solutions Partnership achieve for the client?

A concise Hotel Demand and Market Study Report was delivered to our Client and their planning advisors. This was used to confirm their hotel development strategy, and to support early stage planning applications.

Future phases of work will include Hotel Solutions Partnership supporting the Client throughout the hotel development process in areas such as:

  • Identifying qualified hotel development partners
  • Identifying and negotiating optimum hotel brand via franchise
  • Identifying, negotiating and engaging an appropriate hotel operator
  • Technical advice and support during the design and development phases
  • Owner’s representative and asset management services during the operating phase.

Background

Our Clients were considering the potential for a hotel development on a plot of land adjacent to the airport and railway station. They needed a specialist hotel demand and market study to establish the current and potential future demand for hotel accommodation in the airport area, and to support their early stage planning application process.

Project objective

Our Client needed a qualified, independent report based upon diligent local research and analysis to evaluate the potential for a proposed hotel development on the identified site. The report was required to estimate potential market performance, and to opine on the potential appetite from commercially motivated developers and from hotel operators and brand providers.

Project scope

  • Local market research to identify current and potential future competitive hotel supply
  • Analysis of market-wide hotel demand, Occupancy and Average Room Rate
  • Site analysis
  • Recommend optimum hotel product – market positioning, size, scale, mix of facilities
  • Estimate potential trading performance
  • Recommend potential development options, hotel brands, hotel management.
  • Pre-Opening Services